Kicking off 2016, we get our game face on with Leeds Rhinos to communicate TK client, Jacuzzi®’s sponsorship of the reigning Super League Champions.
Global bath and spa brand leader and TK client Jacuzzi® has teamed up with Leeds Rhinos to become associate club sponsors for the 2016 Super League season.
Aimed at raising brand awareness, increasing sales, driving visitors to the Leeds Jacuzzi® showroom and providing Jacuzzi® with a reputable and well-known sports team testimonial, TK has been working on a new creative campaign for Jacuzzi®. The new campaign will be shown at Headingley Stadium on the big screen, ground board on the Carnegie stand and on washroom posters across the stadium as well as online and social media usage.
With massive exposure via Headingley’s visitors, plus regular slots on Sky Sports, creating an epic look and feel was vital to showcase Jacuzzi®’s brand and hot tub range to such a huge audience.
TK’s studio developed a creative campaign to incorporate Jacuzzi®’s strapline #bestmomentoftheday to directly connect Jacuzzi®’s hot tubs with qualities that you’d also associate with rugby league and Headingley’s atmospheric stadium. Introducing, #bestmomentofthegame!
Combined with PR and Social Media activity that will run throughout the season, starting with this initial sponsorship announcement, TK has put together a programme of creative comms to really make an impact and will be working in particular with key players Ryan Hall and Adam Cuthbertson.
With the Rhinos about to embark on the daunting task of defending their ‘Super League Champions’ title we can’t help but think they will be more than happy to have a couple of Jacuzzi® hot tubs to unwind in after training!
Its official… ‘TK’ is here. It’s been an eventful 15 years for the agency formerly known as Turn Key, growing from humble beginnings in Leeds to an agency with global appeal. Thanks for being a part of the journey so far!
TK founder Nik Entwistle reflects upon 2015 and looks ahead
2015 was a huge year for us, as we continued to build on our expansion in London as well as launching TK LA. We’re growing all of the time and are always looking for passionate, creative-minded experts to join us; with new talent comes fresh opportunities, and we’re ready to give them all we’ve got in 2016.
As TK continues to strive to become a global agency, it’s natural that we would evolve with a new look. As a company that thrives on creativity, we are constantly looking to improve branding and design; not just for our clients, but for ourselves too.
So, we have developed a fresh new brand and house ‘look and feel’. It’s time to wave farewell to ‘Turn Key’, or ‘Turkey,’ as many mistakenly called us!
Alongside our new brand, which is being rolled out across all of the usual elements of the business, such as emails, website and business cards, our Creative Director, Rich has turned his attention to the pressing task of interior design.
A man of many talents, Rich has temporarily swapped Photoshop in favour of an actual live paintbrush, and can most frequently be found located halfway up a ladder in our new lobby/reception area in TK Leeds.
Whilst our interior changes are by no means complete, we are pleased to offer you a brief behind-the-scenes view. We look forward to welcoming friends and colleagues to the new and improved TK HQ in Leeds over the coming months – rides on the motorbike are free.
Always keeping one finger on the international design industry pulse, TK’s studio team has been reviewing the creative trends set to take the world by storm this year.
Junior Designer Stephen Bradshaw tells us what’s hot in 2016.
Design trends are constantly evolving; influenced by culture, the media, the past, new technologies and fashion. They come, they go, but they are very rarely entirely new – you’re likely to have seen elements before, and the latest reincarnations take time to emerge, develop and peak in popularity.
The leading design trend that I’ll be covering hasn’t appeared on the scene in a puff of smoke; we’ve seen it reboot in a variety of pixel-perfect, fluoro-fabulous formats since late 2015.
So, what is this mysterious trend to watch in 2016…? ‘90s nerds rejoice; I am of course talking about Modern Retro.
A combination of cool graphic typography, fluoro colours and technologies of now and yesteryear, Modern Retro is bold, bright and set to reign supreme in 2016.
Big brands including MTV (check out the Video Love project) and Adidas (who recently revived the ‘Stan Smith’ trainer range) are leading the retro revival with some amazing creative campaigns. Always at the forefront of what’s new on the scene, we even gave our recent TK brand refresh an 80s vibe.
If you needed any more confirmation that the bright tones of the 80s and 90s are big news, turn your attention to the SS16 approved colour palette from PANTONE. From ‘Limpet Shell’ to ‘Peach Echo’ – these striking, retro-resurgence hues have nineties nostalgia written all over them.
My personal favourite Modern Retro visual interpretation is paper craft work: the guys behind 80s themed music, cinema and technology festival JAM have created some incredibly cool paper craft motion content that serves as the perfect promo for their event.
Here in the TK studio, we’re looking forward to seeing the various manifestations that this trend will take as the year progresses.
Share photos of your favourite Modern Retro designs with us on Instagram @AgencyTK
It’s a time of improvements at TK, and in the spirit of change, our TKLDN team made the long-anticipated move to join the cool kids at WeWork in East London.
TKLDN Account Director Nickeala Perera tells us more about the move.
A new office has been on the horizon for some time for TKLDN, and so January 2016 was the perfect time to make the move.
Taking a leaf out of TKLA’s book, and the team’s recent relocation to WeWork Santa Monica, we plumped for a space in the highly coveted WeWork building in Spitalfields, East London.
With a distinctive personality and home to some of London’s coolest venues, it’s safe to say that TKLDN felt right at home as soon as we stepped through the doors.
Our new office space gives TK employees access to state of the art common workspaces, spacious conference rooms and a buzzing office vibe. There’s even the classic communal beer tap, which we’ll be making the most of on Friday afternoons!
With easy access from Kings Cross train station, the new office is perfectly situated for those travelling to-and-from TKLDS head office, or visiting us from across the pond.
We’re looking forward to welcoming more visitors and making use of the amazing facilities quite literally on our doorstep in one of London’s coolest creative hubs.
This week, we went behind the counter with Italian street food brand, WOLF, to capture motion footage and photography for its 2016 brand film.
Earlier this year, the TK creative team began developing an eye-catching new brand identity for street food brand, GO food, which was looking to move in an Italian-focused culinary direction.
The result? The WOLF brand (and a new hand-illustrated icon) was born, and the accompanying motto – ‘Rome was not built on an empty stomach!’ pretty much summed up TK’s take on the newest Italian street food outlet to hit cities across the UK.
As more people became hungry for the WOLF (sorry, we couldn’t resist!) it became clear that its story needed to be told, so TK’s motion team began working on a brand film treatment to take WOLF’s presence to the next level. Still images from the shoot will also be used on WOLF’s fledgling social media channels to spread the word.
Model Courtney Lloyd was hired to be the face of the campaign – taking WOLF’s story in an unexpected, edgy direction.
Footage was captured both outside the store, inside during normal service, and in the kitchen where all the fresh ingredients are prepared from scratch, daily.
We’re keeping the complete campaign under wraps for now, but you’re invited to look behind the scenes at the shoot. Watch this space for the brand film and photography, due to be revealed in January 2016.
It’s been another amazing year for Turn Key. We’ve had a blast working with some incredible brands, ranging from beauty and lifestyle to interior and manufacturing. Here’s a roundup of how once again, Turn Key went beyond boundaries in 2015….
We continued to make waves in the hair industry
World leaders in premium hair extensions, Great Lengths, has been our client for two years now, and this year marked our first creative collection with them – a first for the Great Lengths UK brand! Our Creative Director Richard Colvill and his team developed the ‘Artisans of Enhancement’ campaign to spotlight hair stylists and showcase the skill that being an extensionist demands. The shoot was a huge success and has been incredibly well received by Great Lengths’ 1,400+ salons in the UK and Ireland. Following this, we went on to develop ‘Artisans of Bridal’ in March. For both campaigns, our PR and social media team delivered exceptional coverage in trade and consumer press.
In March, global electrical hair styling pioneers Cloud Nine appointed Turn Key as its UK retained PR, Social, Marketing and Digital agency. Following this, in June we created Cloud Nine’s first national media advertising campaign, ‘No Rules.’ Visualising Cloud Nine’s key message that that there is no ‘one size fits all’ when it comes to heat styling, we worked with a range of models, each with different hair types and brought in renowned session stylist Claire Rothstein to create a mix of looks to highlight individuality. Look out for Cloud Nine’s #NoRules campaign in top fashion bibles, including Grazia, Stylist and VOGUE!
We arrived Stateside
2015 marked the year that Turn Key headed Stateside and established our first office outside of the UK, in Los Angeles. Our latest update from the sunshine state is that our team has moved from our original LA office to a new shared creative space called ‘WeWork’.
Proving that time differences are no obstacle, our LA and UK teams have been working together to deliver a variety of on and offline projects for US based watch brand, MTM Special Ops. Our task list included creating a series of films to showcase the extensive MTM watch collection. You can see these over on our Vimeo channel.
We honed our home improvement skills
Following on from working with the original hot tub brand and global market leader Jacuzzi on its ‘Sasha’ campaign earlier this year, our PR and Social Media team went up against four other agencies to pitch creative ideas aimed at boosting Jacuzzi’s overall brand awareness in the UK. Our team’s passion for all things bubble prevailed and in October we were appointed to push forward with a 12-month communications plan.
During the summer, Turn Key was appointed by Johnstone’s Paint to create a million pound TV advertising campaign. We managed the creative concept and campaign development with a Manchester-based production company. It was a proud moment when the advert aired for the first time. You can watch Johnstone’s TV ad, aimed at everyday ‘DIYers’ here and look out for more showings from spring 2016.
We delivered our largest ever digital project
We produced a totally new and bespoke website for manufacturing brand Howarth Timber, and were thrilled to launch this in April. This was a huge milestone for our digital and development team as it has been Turn Key’s largest digital project to-date. Within the first five minutes of being live, the site had achieved its first registration, and within 24 hours we had our first order!
And of course, it’s not all hard work and no play at Turn Key, as we once again transformed our Leeds office for Halloween, opting for a circus theme this year. You can see all of our photos here.
Finishing with a bang, Turn Key is proud to have turned 15 this year, and we are due to celebrate in style at our Great Gatsby-themed Christmas party next week!
We hope you’ll join us in toasting an incredible 15 years. We look forward to 2016 and all the excitement and challenges it’ll bring and wish you all the best for the holidays.
In celebration of our 15th Birthday, and in light of our new international presence, we felt it was time for a change, which is why we’re excited to reveal that from January 2016 we’ll be changing our name from Turn Key to TK. Our Creative Director, Richard Colvill reveals the inspiration behind our new name and brand.
Its been a landmark year for Turn Key; not only have we reached the 15-year milestone, but we’ve also grown our international presence, setting foot stateside this year with TKLA.
This felt like the perfect moment to shake up our look and refresh our brand as we take our blend of creative talent to a global stage.
Whilst we have built the Turn Key brand with love since the year 2000, we have definitely had our share of mistaken identity over the years. From Turkey to TK, we had become used to our name being changed and shortened by others, so becoming TK felt like an organic transition. But of course that alone wasn’t sufficient reason to make the move!
When we began to explore how we could introduce a reference to our global locations into our branding, it became clear that the Turn Key name needing stripping back and simplifying to avoid an overly corporate feel.
Our creative team took some time to develop concepts, and it soon became clear that TK, combined with abbreviations of our host city names (LDS / LA / LDN) would fit the bill. Hence TK – with adaptation to TKLDS, TKLDN and TKLA was born.
Next up, the icon…
As an integrated agency with creativity flowing through our veins, we are constantly inspired and motivated by branding and design.
This has influenced us to create our ever-changing Turn Key brand icon, which has evolved over the years, influenced by new design trends to keep us current and fresh.
It may not seem that way when you look at a few of our former icons, but trust us, these were cutting edge at the time!
Our latest incarnation was developed to compliment the new TK name, and is reminiscent of a tarot/cult style with an edge. Imagine aged-brass, concrete forged iron with a hint of timeless balanced typography, etched illustration and linear graphics (we know, it sounds pretty epic) and you’ll be on the right lines.
So far, the new TK icon can be seen on the latest issue of our in-house produced newspaper, ‘Beyond’.
As a duo, we feel that the new brand name and icon work in perfect harmony, and we are currently in the process of rolling these out across our social media pages, business cards, letterheads and email signatures. You’ll start to see these falling into place in January 2016.
We are also in the process of designing and building a brand new TK website, but we’re going to have to leave you hanging on that one, as we’re not ready to reveal all the details just yet. Watch this space!
If there is one thing that the people of Leeds love, its a party. Especially if that party is taking place in the city’s newest imbibing destination. Earlier this year, the TK PR & Social team were hired to handle the launch campaign for The Alchemist’s new Leeds Greek Street site. The activity reached a fitting finale with an invitation-only, star-studded launch event…
This October, renowned bar group The Alchemist, flung open the doors to its much-awaited new bar and restaurant site. Located on Greek Street, in the heart of Leeds’ financial and business districts, the venue promised to deliver exceptional molecular mixology alongside an extensive, freshly prepared food offering. It certainly doesn’t disappoint!
Press were invited to an exclusive preview on 9 October, before pre-booked guests were welcomed in during the soft launch period from 12th. In the opening week, takings targets were exceeded beyond expectation; this positive start reaffirmed rumours that the formerly quiet Greek Street was undergoing a much-needed resurgence in popularity.
Regular local and national press coverage, and encouraging blogger reviews spread the word far and wide, aiding in substantial bookings and guest numbers.
On 22 October, 400 of Leeds’ influencers and stakeholders attended the highly anticipated official opening event. A Zoltar machine that delivered cocktail suggestions based on appearances caused a stir, and ice-cream drizzled with whisky and rum kept vibes high – no surprises there!
As the weeks have passed since the venue launch, the interest and appeal appears to be showing no signs of slowing down.
The TK PR & Social team will certainly miss working on this exciting and unique project, although discussions about additional activity briefs demonstrate that The Alchemist is confident in the TK approach, and recognises that we will always go beyond boundaries to deliver exceptional results.
The latest product film that the Turn Key motion graphics team has created features the elite aviation timepiece, the Airstryk II.
Turn Key took this tactical military watch to the next level by designing a film that shows off the electro-luminescent display, a built in Swiss Quartz chronography, dual time zones, integrated compass and water resistance up to 330 feet. This fierce serialized limited edition watch collection film was a pleasure to create and, we hope, a pleasure to view.
Our next mission? The Turn Key digital team is currently redesigning the website, to give the brand the right dynamic it needs to reach its target.
Gabriela Simich, Social Media Manager at Turn Key LA, guest lectured to the senior class of the Claire Trevor School of the Arts this month.
Since graduating from the UC Irvine in 2012, Gabriela has been invited back every year to guest speak to dance majors looking for career support after graduation. Key topics include how to create a video demonstration reel, set up a personal website and use social media as a self-promotional tool. The students ask more detailed questions every year, reflecting the evolving impact of social media and its importance in creating a personal brand.
Whilst they are online, Gabriela emphasizes that the students can and should remain the creative artists that they are in the dance studio. Experimentation, analytical observation and engaging with an audience are all skills that a dance student is taught and able to apply to their future social media campaigns. Besides creating promotional content, they are presenting their developing expertise in the field, whether as dance science researchers, choreographers, dancers, teachers, or art administrators.
Turn Key wishes the UC Irvine class of 2016 success in their endeavors to go beyond boundaries when exploring and creating their careers.