Channel the buzz of a 90s rave across Silverstone’s second-biggest stage.
Be bold and vibrant, while staying family friendly and modular for year-on-year reinvention.
We renamed the stage Made at Vale, a nod to both Silverstone’s Vale Corner and the iconic Maida Vale Studios. From there, we built a bold identity that felt part art installation, part motorsport playground, with the raw, industrial energy of a warehouse rave. Using materials like scaffolding, we kept the build modular and practical, while still creating standout visual moments.
We pushed Silverstone’s core brand to its boldest limit. Still recognisable, but with a distinct edge that made Made at Vale a destination in its own right. From logo to textures, staging to photo opps, even the food truck branding, we delivered a full brand toolkit that brought the space to life and gave it room to evolve.
