No queue? No problem!6 December 2016
No queue? No Problem!
Hot on the heels of their drone shopping and delivery concept, Amazon have launched their brand new retail technology with a catchy slogan, ‘’No lines. No checkout. No, seriously’’
The latest ad from the eighth largest e-commerce giant, delivers a grocery shop full of customers selecting products and walking straight past the tills, with hands full of goods.
At first glance, the video seems like blatant ‘five finger discounts’ from nonchalant customers but a closer look delivers Amazon’s vision of the future grocery store, reimagined
You can check it out here:
Totally void of the checkout process, where customers pay via an app using a similar technology to that found in self-driving cars, thus ridding the world of the tedious chore that is queuing.
Called ‘Just Walk Out’, the shopping experience can detect when items are taken and returned to the shelves and uses a virtual shopping trolley to track them. Once the customer leaves the shop, their account will be charged based on what they’ve taken off the shelves.
With four years worth of development behind it, the concept will see customers swipe into the store using the Go app, which uses computer vision, sensors and deep learning algorithms to keep track of the customer’s purchases.
With the first shop expected to open to the public in Seattle in the US in early 2017, it’ll no doubt be a good few years before we start seeing this sort of thing on UK street corners.
Rather than dystopian canned food however, the shop will actually offer ready-made food, cooked fresh every day by on-site chefs or by local kitchens and bakeries.
Essentials will also be on sale alongside Amazon Meal Kits, with all the ingredients required to make a meal for two in 30 minutes.
Amazon’s similar concept of physical book shops rolling out in the US, received it’s fair share of critics last year. This will no doubt be replicated with Amazon Go. We expect Luddites will predict it as an insatiable drive to automate our worlds, whilst we become slave to the machine.
Perhaps it is a little bit Black Mirror but we reckon that’s a sacrifice worth making if it means we never have to queue again (especially a fortnight before Christmas!).