Black Friday? No thanks – the brands sitting out the biggest shopping day of the year24 November 2016
With Black Friday knocking on our doorstep, only a cave-dweller could avoid the aggressive promotions of 4k TVs, tablets and toothbrushes.
Reports suggest that the average spend over the weekend is expected to exceed £200, which brands will no doubt be looking to capitalise on.
Black Friday 2014 brought with it the elbowing and fights synonymous with the ‘season of goodwill’, whilst 2015 was a more subdued affair, with shoppers going online to avoid the crowds.
However, with the Chancellor Philip Hammond’s Autumn Statement warning of pushing up prices in 2017, it would seem this year’s Black Friday will bring with it more panicked scenes as people grab a bargain before the hike.
What isn’t as evident are those brands who have decided that Black Friday 2016 isn’t for them. Research by Barclays finds that despite brands anticipating higher sales this year, several store chains will this year be disassociating themselves from the day.
Asda has jumped on this brilliantly with a recent Mannequin Challenge video – putting press office employees in-store, spoofing the infamous news bulletins from 2014. Having brought it to the UK in 2013, the company will now look to “focus on what our customers really want – everyday low prices and great deals instead of one-off flash sales.”
A smart move by the retailer, in our opinion. It comes on the back of a Which? study that found not all deals are cheaper on Black Friday itself – and there’s actually more offers in the week leading up to the day.
Savvy shoppers that aren’t sucked into the fad will be avoiding the crowds this year, as the discounts are expected to go on throughout the weekend and throughout the month.
Regardless of this, this weekend’s tabloids and bulletins will no doubt still be rife with elbows, widescreen tellies and scrambling for last-minute bargains.