Three game-changing social media updates you need to know about14 September 2016
Whether you’re an Instagram addict, you’re still a hardcore Facebook fan (old school) or you love LinkedIn (well, someone has to!) we’ve got the latest on the social updates that you’ll be seeing this week.
1. Facebook Announces Brand New Video Crossposting Feature
With video predicted to make up 75% of mobile traffic by 2020, Facebook has responded to user’s requests for more motion content with their most recent update.
Facebook now has the ability to crosspost videos between pages with different owners as well as pages that are under different Business Managers. So, businesses will now be able to view total performance insights of the crossposted videos across all pages where they are shared.
For brands, this is great news, as it will enable publishers to reach more people and more specific audiences, all whilst gathering data from multiple pages.
As well as working with regular video formats, this new update will also work with the 360 video, a nod towards Facebook affirming that the feature is a real focus rather than a passing trend. It will also be made available for videos that were previously live.
Crossposting is a really important feature for brands and businesses, as it allows publishers to push the same video content to different audiences. Brands can then track how well their content performs whilst it’s hosted on different pages with different titles, text and captions and enables them to view video metrics across all posts with the same video.
2. Linkedin Finally Launches Conversion Tracking!
The go-to channel for business networking, LinkedIn has recently introduced conversion tracking. Basically, this lets you easily measure how many leads, sign-ups, content downloads, purchases and other specific results you’re getting from your Sponsored Content and Text Ads campaigns.
For businesses and marketeers, the new tool will help users to understand more about the specific adverts and even the unique LinkedIn audiences that are engaging with campaigns. As a result, it will now be a lot easier to generate fruitful leads, build a more specific customer base, and help open up engagement to LinkedIn’s global audience of 450m professionals!
The tracking feature has already been trialled by around 200 advertisers who have found conversion costs have fallen by a fifth since the new feature was incorporated into their campaigns.
For agencies, the new feature will be invaluable as it will further open up the professional social network to both their own and their clients’ promotional marketing campaigns.
3. Instagram Launches Personalised Comment Filters In A Stand Against Abuse
Arguably the most significant update in a while for any social channel, Instagram has now rolled out its feature that filters out negative comments to all users.
A few months ago, reports had been circulating on an Instagram about a feature that seems to filter out certain emojis/words that they didn’t want to see on their stream. It was Taylor Swift’s Instagram account which sparked the rumours as she seemed to be trialling a feature after thousands of snake emojis disappeared from her Insta comments.
Whilst it’s not a perfect solution, this is a huge step forward in anti-trolling on Instagram. Users can either use its automated keyword detection to filter out pre-existing abusive phrases or words, or they can manually enter their own phrases that they don’t want to see.
Whilst the move was a reaction towards online trolling and abuse, it has been criticised as a form of censorship as businesses will no doubt be able to capitalise on the new feature. Whilst businesses can already delete comments from their feed after they’ve been posted, the new feature will enable brands the opportunity to be much more proactive in blocking negative sentiment. But for individuals, there’s no doubt that this is a game-changing feature that will benefit many people.