Global brand Jacuzzi appoints Turn Key as its retained PR and Social Media agency24 September 2015
Following on from our work with the world leaders in all things hot tubs and wellness earlier this year, we’re thrilled to announce our appointment as Jacuzzi® UK’s PR and Social Media agency for the next 12 months following a four-way pitch.
Our relationship with Jacuzzi® began in spring 2015 with a creative brief for its most luxurious wellness product, the SASHA, an at-home sauna, shower and hammam.
As well as marketing and digital support, we also managed a 4-month PR and social media campaign to raise awareness of Jacuzzi® UK’s wellness offering within regional lifestyle and luxury publications, alongside social media content creation and community management.
Last month, the PR and Social Media team went up against four other agencies to pitch creative ideas aimed at boosting Jacuzzi®’s overall brand awareness in the UK, plus highlighting its hot tub offering and profiling Jacuzzi®’s upcoming sports sponsorship activity.
Pioneers of the original hydrotherapy pump, the Jacuzzi brothers’ legacy has grown from a small niche business in America in the 1950s to become a global brand that created the hot tubs and spa market.
Emma Streets, PR and Social Media Director, said: “Jacuzzi® is truly a household name – but people don’t always associate the word with a brand and company in its own right, and instead confuse it with the hot tub product. We’re excited to continue to work with such a huge market leader and educate consumers across leisure and lifestyle sectors on the benefits of Jacuzzi® to reach new audiences.”