TK REVEAL NEW GREAT LENGTHS WEBSITE8 August 2016
When world-leading hair extensions brand, Great Lengths expressed a desire to increase awareness with a consumer audience (having only previously directed communication towards a trade market), TK knew that a www.greatlengthshair.co.uk website re-design was an absolutely essential element of any outreach strategy; in order to achieve an informative and inspiring, yet fluid customer journey.
Considering all elements including mobile-led design/functionality, the brand’s industry positioning, competitor positioning and consumer outreach, commonly asked consumer questions, product showcase and explanation, plus professional content hosting, TK developed a tailored strategy with Great Lengths’ definitive goal in mind: drive high quality, engaged traffic to a stylist locator tool, and ultimately increase hair extensions orders via salons.
Starting at the very beginning, we take you on a journey of contemplation, deliberation, conscientious creation, and exaltation.
Featuring the brand new Great Lengths campaign imagery, the site showcases Great Lengths’ full product portfolio alongside a refreshed professional area dedicated to certified Great Lengths stylists, of which there are over 2,500 in the UK and Ireland alone.
Launching on the 1st of June, the new Great Lengths ‘Become The One’ campaign saw the brand deliver tailored content specific to five new personalities that have been created to reflect customers’ hair needs including volume, length, colour, trend looks and male hair extensions.
Great Lengths Managing Director, Carol Leo said:
“We take great pride in listening to both our stylists and their customers, to develop an award-winning hair extension experience. By working closely with our partners and drawing on our 25 years of experience in 100% human hair extensions, we have worked hard to create our new website, which pushes boundaries, whilst delivering useful information in an engaging way.”
And finally, we have to congratulate everyone from the Design, Developer, Marketing and PR teams that have broke their backs to get this beautiful website up and running for everyone to appreciate!