Under The Skin: Jessica Oram takes on the Blogosphere15 June 2015
As part of our ongoing Under The Skin series, we’re delving into the personalities behind the professionals in our Turn Key offices. Here, PR & Social Media Intern, Jessica Oram talks to us about her experience as a fashion blogger and the opportunities it has ignited…
I still remember the moment I decided to start a blog. It was May 2012 and I was sat at my desk in my university box room loaded with never-ending assignments and revision. As much as I enjoyed studying English Language & Linguistics, I craved a creative outlet.
I had cultivated a massive interest in fashion journalism throughout my teenage years. At the age of 14, I entered a fashion writing competition in Cosmogirl UK and somehow ended up winning! The moment the Fashion Editor rang to congratulate me is permanently etched on my brain. The prize was the chance to be included in their ‘Steal her Style’ feature and I was flown down to London for a photoshoot. Working with the editorial team and the whole experience in general hugely inspired me to write about fashion. As a typically confused teenager, I felt like an avenue had opened up for me to follow, and I will always be thankful to their Fashion Editor, Navaz Batliwalla, for giving me the opportunity as well as making me the most popular girl in school for a week.
My first blog post was about my obsession with white t-shirts and although it was short and simple, I remember getting a real buzz from seeing my own content published on my teeny corner of the
internet. Three years have passed and I owe blogging a hell of a lot. Not only did it keep me writing during my hectic university years, it maintained my confidence levels whilst pushing me out of my comfort zone. I have worked with online retailers such as coggles.com and avenue32.com, attended London Fashion Week and more local blogger events with retailers such as Topshop and Harvey Nichols, and met influential people in the industry such as the designer Henry Holland, and the CEO of Manolo Blahnik, Kristina Blahnik.
Meeting like-minded bloggers (now my friends) who love fashion and writing just as much as I do is an added bonus. I have also become addicted to social media due to my love for blogging. I am constantly glued to my iPhone when I’m not working and it’s a part of the digital sector that really excites me. The fact that we can effectively connect and share content with bloggers and brands universally, through a tweet that takes just thirty seconds to create and publish, is amazing.
I have developed skills due to my experience as a blogger that I am now utilizing as PR & Social Media intern here at TurnKey. The fact that my blog is enhancing my abilities to help me carve a career in an industry I am passionate about feels so rewarding. Being a blogger demands you to be brave – putting your own content up for the whole digital world to view can be scary but the benefits definitely outweigh the nerves.
You can check out Jessica’s blog here.