Know your HTTP from your HTTPS19 February 2016
Senior Web Developer, Myke Davis, explains how Internet security protocols do more than just protect us online – they also improve Google rankings for brands.
We’re all guilty of a spot of online shopping and checking our bank statements online, but did you know that if the website that you’re on isn’t protected, your personal information is at risk from hackers. A padlock icon is the symbol of a secure web page and should appear everywhere you input sensitive information.
Although key areas such as the checkout have always been SSL compliant, last month we pushed an update live that made our client Howarth Timber and Building Supplies’ entire website SSL compliant, and therefore extra secure.
Put simply, this means that instead of using the standard Internet protocol of HTTP, every page on the site is now served through HTTPS. The extra ‘S’ in HTTPS means ‘secure’ and most browsers underline this with a padlock icon in the address bar.
Historically, security has been the main reason for websites choosing HTTPS over HTTP. However, in 2015, Google announced that HTTPS websites would be given preference over HTTP ones in their search rankings.
With over 60% of website administrators saying that they have no plans to make their website HTTPS, websites who do make the switch gain a significant advantage in the competitive world of SEO rankings.
The cost of a SSL certificate can range from zero to thousands of pounds, depending on the requirements and the issuing company. SSL certificates also need to be updated annually and have been prone to issues such as the HeartBleed bug, which needs to be manually fixed, so maintenance is also a consideration. However, many of these costs are offset against a higher Google search ranking and greater security for website users.
There is a definite trend towards sites becoming SSL compliant, leading to the web becoming safer. At TK, we want to encourage our clients to look at the benefits of their website being HTTPS and make the switch. The TK website will also be doing this in the coming weeks.