Let the Artistry Commence – Great Lengths and Turn Key celebrate the ‘Artisans of Enhancement’ campaign24 June 2015
Hot on the heels of the success of our ‘Artisans of Enhancement’ campaign for world-leading hair extensions brand Great Lengths, we chose to take the next step to showcase the Artisan’s finery in print – with the launch of a brand new coffee table book…
Earlier this year, Turn Key and Great Lengths launched the ‘Artisans of Enhancement’ campaign. Inspired by the versatility of Great Lengths hair extensions and the stunning skills demonstrated by the stylists, Turn Key produced and delivered a new campaign that pushed creative boundaries.
Featuring a collection of intricately styled images shot by award-winning photographer Guy Farrow, the campaign infuses a touch of the Victorian era to exhibit the craft of the Great Lengths Artisan. Great Lengths was so happy with the results from the Artisan campaign that the team also decided to launch a bridal collection, in keeping with the Artisan theme.
The collections demonstrate how versatile Great Lengths’ hair extensions are, not only for adding length and volume, but also to achieve shorter looks, male styles and to be used for colour enhancement.
The coffee table book, Great Lengths’ first, features both the original Artisan collection and the later bridal collection and will be displayed in Great Lengths salons across the UK and Ireland.
Produced in a leather look hardback, with a unique foil finish, the book includes step-by-steps showing salon stylists how to recreate the Artisan collection looks, as well as detailing the specific Great Lengths products used.
Designed to celebrate, inspire and share Great Lengths UK’s first ever campaign with salons and their clients, the ‘Artisans of Enhancements’ coffee table book will be appearing on Great Lengths salon coffee tables very soon.