MELITTA COFFEE APPOINTS TK AS GLOBAL AGENCY8 July 2016
Melitta Professional appoints TK as its first integrated UK agency following competitive three-way pitch
Global agency, TK has been appointed by Melitta Professional Coffee Solutions to launch its new range of blended coffee into the UK Horeca sector.
A leader in the coffee and coffee preparation industry, Melitta Professional has awarded TK with the integrated management of its UK PR and marketing activity to introduce the brand to the ever-growing hotel, restaurant and café market. Our teams will work to spread the word to coffee experts and bar and restaurant owners alike and ultimately, establish Melitta Professional as the go-to coffee supplier.
Following on from our success in developing stand-out campaigns for the likes of cocktail bar and restaurant, The Alchemist, and WOLF Street Food, the award-winning agency will bring its own custom blend of creative thinking, design and strategy to help build the profile and business of Melitta Professional within a national trade audience.
Recognising TK’s wealth of experience in the industry Melitta Professional’s Global Head of Coffee, Alaster Siddle said:
“I’m very familiar with the impressive campaigns created by TK and the team’s pitch was very strong. I am confident that TK is the agency Melitta needs to make a real impact in the UK and to ensure that consumers and coffee purchasers will want to pay attention to what we have coming this year. I’m excited to have the TK team on board.”
Melitta Professional is aiming to shake up the UK Horeca sector this year with the launch of its new coffee blends, specifically tailored to British tastes, to ensure that all palates in the country will be satisfied.