TK launch new website for Redline Cars1 March 2017
We’ve been getting all revved up here at TK, ready to enter the New Year at full speed with the launch of a website for one of the UK’s best known supercar dealers Redline Specialist Cars!
Our longstanding relationship with the car specialists, and our internal design, motion and web development expertise meant we were the right people for the job when it came to helping them up their branding game. Having previously worked on Redline’s brand realignment, where we produced elements such as a new logo suite, brand guidelines and photography, we were tasked with creating a new website.
Redline’s objective for the website was to incorporate the new streamlined branding and help build the business’ presence as they focus on huge growth over the coming years. From photography to post-production, videography to web design and development, we left nothing at the door. A key achievement was building the site for it to accommodate Auto Trader’s newly launched API function where the TK dev team worked to develop a unique SDK in order to communicate efficiently with the API.
“TK prides itself on its integrated capabilities and, even though this was a digital project, we were able to combine multiple disciplines to really help evolve the Redline brand,” says Rich Colvill, TK’s Creative Director. “Plus, by harnessing our existing knowledge and close relationship with Redline, we were able to create a new website with great standout but which still reflects the brand’s essence.”