TK Digital Transformation: Redline Specialist Cars1 March 2017
We’ve been getting all revved up here at TK, with the launch of a website for one of the UK’s best known supercar dealers; Redline Specialist Cars.
Our longstanding relationship with the car specialist, and our internal web development expertise meant we were the right people for the job when it came to helping them transform their digital presence.
Having previously worked on Redline’s brand realignment, we were tasked with creating a new website that would help them meet their ambitious growth plans.
Our first step in developing the new online platform was to undertake user research within Redline’s target audience.
This activity was critical to the success of the new website as it ensured the site stood out from the competition, drove the development of unique site functionality and a more streamlined, user-friendly browsing journey.
The end-product was an innovative lead generation platform that looked the best in its class but continues to drive in business growth.