What Snapchat Spectacles tells us about social media16 November 2016
Love it or loathe it, Snapchat remains the fastest growing social channel of 2016. And Snap’s plan for world domination looks set to continue with its first IPO filing being reported today.
This move could pave the way for further growth so that Snap Inc, which was estimated to be worth around $18 billion in May this year, can better compete with the likes of Facebook and Google in the future.
Now officially a ‘camera company’ rather than a social channel, last week Snapchat unveiled its Spectacles, the long awaited launch of its first camera hardware product.
With the ability to shoot video with a 115-degree field of vision, Spectacles capture 10 seconds of your eye view at the push of a button on the frames. Shot in a circle via the round sunglasses, your videos can be viewed on Snap, as your friends spin their phones around. Snapchat has added a Specs folder in the app, where you can edit and share your videos as you can with any other snap.
Whilst the Spectacles camera itself is cool, what’s really interesting about this latest launch is how Snapchat has treated it and what it says about its perception of what we all, as social media users, want.
Snapchat is great at predicting future trends and hasn’t been afraid to be different – an approach that Facebook and Instagram have both followed, take Instagram’s adoption of the stories feature, for example.
Many people still shy away from Snapchat, claiming they don’t get it – but now that documenting our daily lives has become the norm, it’s a natural evolution to add in wearable tech to this.
Google Glass tried to ‘change the world’ with its product – Snapchat is taking a more relaxed approach, even in the fact that to get hold of the glasses it’s a ‘game’ to seek out the Snapbot vending machine in the US, which has generated a lot of buzz.
Whilst not everyone may get the chance to use Spectacles, by Snap taking a light hearted approach to what has become a part of so many people’s daily routines, it is continuing to put itself at the forefront of what’s trending.
Social media doesn’t always have to change the world – it’s fundamentally about sharing experiences. The social companies that are using our desire to share moments, from the mundane to the extraordinary, will continue to drive conversation, and our daily social media habits, forward.