TK takes retail experience stateside with new US client CenterCal29 May 2015
Combining shopping with the sunshine of the United States’ West Coast sounds like a dream brief to us, and that’s exactly what our newest client in the TK LA office is all about.
We are thrilled to announce our partnership with CenterCal – retail developers with a portfolio of five major shopping centres across the West Coast.
Turn Key is proud to be the lead creative agency for CenterCal, working on outdoor and press advertising, on-site promotion and point of sale material for two of its key centres.
Retail in the US is a vastly competitive market, and so our objective is to build awareness of CenterCal with local audiences, grow footfall and raise interaction through various center events, from the annual summer concerts to Classic Car shows and Yappy Hour.
Our work with UK and French retail developer Hammerson, who owns Victoria Quarter, Victoria Gate and the Bullring amongst other shopping centres, gives us a strong insight into the world of retail. Taking this existing knowledge and translating this across the Atlantic is a really exciting opportunity.
Nik Entwistle, founder of Turn Key, said: “The fast-paced world of retail development is familiar to us and winning the opportunity to work with CenterCal, a major player in the US West Coast retail
market, enables us to really take our ‘Beyond Boundaries’ approach to life stateside, on a large scale. We’re looking forward to building the CenterCal brand and sharing more updates of our work along the way.”
Mickey Marrafino, Vice President Marketing at CenterCal, said: “Turn Key’s creative approach impressed us during our pitch process and opened our eyes to the potential for growing our brand with shoppers and truly creating a connection with the consumer. Retail is a vast and competitive sector and Turn Key is enabling us to create cut-through across each of our centers.”