TK creates roaring success for LA law firm Parris10 February 2017
Over on the West Coast, the Stateside arm of TK, TK LA, has worked closely with award-winning law firm, R. Rex Parris over the last 16 months. After winning a competitive pitch against four other agencies, TK LA received the brief to complete a full rebrand of the firm, which was launched October 2016
Specializing in personal injury, employment and environmental law the R. Rex Parris Law Firm has recovered more than $1.1 billion in verdicts and settlements over the past 30 years – helping their clients overcome both the financial and physical burdens associated with accidents that they’ve suffered.
As the firm entered its 31st year, it recognized a need for a new name and brand identity to kick off a new era. Parris has embraced the rebrand in its entirety, with a new name, identity, collateral, signage, advertising campaign and responsive website with some unique search functionality.
Carrol Parris, Firm Administrator Says:
“TK were a pleasure to work with. From start to finish their creativity hooked us in. Their professionalism and knowledge on evolving our brand effectively for our market was nothing short of impressive.”
The Parris website is truly user-friendly, bearing in mind the mass of copy that often fills a typical legal firm’s online home. When users land on the website, simply type in a search term to find specific information without having to read through multiple different pages. This includes case studies of how Parris has helped others in similar claims, specialist attorneys for each type of area and more details so that users are informed when they reach the stage of getting in touch with the firm themselves.
Alongside the production of the new website and brand identity, TK delivered two TV adverts and an internal launch film to reveal the brand.
TK look forward to working on further projects with Parris throughout 2017. Watch this space…