TK develops atmospheric creative campaign for client Jacuzzi®'s sponsorship of Leeds Rhinos11 February 2016
Kicking off 2016, we get our game face on with Leeds Rhinos to communicate TK client, Jacuzzi®’s sponsorship of the reigning Super League Champions.
Global bath and spa brand leader and TK client Jacuzzi® has teamed up with Leeds Rhinos to become associate club sponsors for the 2016 Super League season.
Aimed at raising brand awareness, increasing sales, driving visitors to the Leeds Jacuzzi® showroom and providing Jacuzzi® with a reputable and well-known sports team testimonial, TK has been working on a new creative campaign for Jacuzzi®. The new campaign will be shown at Headingley Stadium on the big screen, ground board on the Carnegie stand and on washroom posters across the stadium as well as online and social media usage.
With massive exposure via Headingley’s visitors, plus regular slots on Sky Sports, creating an epic look and feel was vital to showcase Jacuzzi®’s brand and hot tub range to such a huge audience.
TK’s studio developed a creative campaign to incorporate Jacuzzi®’s strapline #bestmomentoftheday to directly connect Jacuzzi®’s hot tubs with qualities that you’d also associate with rugby league and Headingley’s atmospheric stadium. Introducing, #bestmomentofthegame!
Combined with PR and Social Media activity that will run throughout the season, starting with this initial sponsorship announcement, TK has put together a programme of creative comms to really make an impact and will be working in particular with key players Ryan Hall and Adam Cuthbertson.
With the Rhinos about to embark on the daunting task of defending their ‘Super League Champions’ title we can’t help but think they will be more than happy to have a couple of Jacuzzi® hot tubs to unwind in after training!