TK develops brand identity and website for ValueGuard29 February 2016
Car care plans just got a whole lot sexier with the launch of TK’s fully integrated campaign for ValueGuard. Digital Account Manager, Ailsa Brogan-Hewitt tell us more.
If there’s one thing we like here at TK, it’s a challenge. Our brief from ValueGuard to make the rather dry topic of car warranty (don’t worry, ValueGuard agree) into something engaging, consumer facing and visually stimulating was one we were keen to get our teeth into.
As a completely new brand, the first step was to establish an identity for ValueGuard. TK was commissioned to create a new consumer ident that encouraged client trust, and showcased the extremely high level of automotive industry experience and knowledge available to ValueGuard customers. The new branding had to stand out against the competition,and needed to steer clear of any clichés.
After hours of considered development, a new logo was presented. The nut bolt of the design represents the physical aspect of ValueGuard’s job; to repair vehicles and protect customers from financial damage. The lines running across it are more abstract, there is the opportunity for varied interpretation; some see them as roads, and others see the letter ‘V’.
With the new branding ready, it was time to design the website. TK managed a photoshoot to capture on-brand imagery that reflected ValueGuard’s vision. The logo was also re-developed as an animation. SEO copy was written to be as informative but simple as possible, to resonate with the consumer market and the slick, minimalist website design.
The ValueGuard website was the first to go live on TK’s new Cloud hosting platform – a new and improved way of managing client website builds. It has the added benefits of allowing us to easily upgrade sites when required, is completely scalable, and is also a lot quicker to respond even during high levels of traffic.
You can view the new ValueGuard website here.