TK LA gives an education in social media at the University of California, Irvine19 November 2015
Gabriela Simich, Social Media Manager at Turn Key LA, guest lectured to the senior class of the Claire Trevor School of the Arts this month.
Since graduating from the UC Irvine in 2012, Gabriela has been invited back every year to guest speak to dance majors looking for career support after graduation. Key topics include how to create a video demonstration reel, set up a personal website and use social media as a self-promotional tool. The students ask more detailed questions every year, reflecting the evolving impact of social media and its importance in creating a personal brand.
Whilst they are online, Gabriela emphasizes that the students can and should remain the creative artists that they are in the dance studio. Experimentation, analytical observation and engaging with an audience are all skills that a dance student is taught and able to apply to their future social media campaigns. Besides creating promotional content, they are presenting their developing expertise in the field, whether as dance science researchers, choreographers, dancers, teachers, or art administrators.
Turn Key wishes the UC Irvine class of 2016 success in their endeavors to go beyond boundaries when exploring and creating their careers.