TK helps deliver the adventurous and unconventional to Greek Street17 September 2015
If there is one thing that the people of Leeds love, its a party. Especially if that party is taking place in the city’s newest imbibing destination. Earlier this year, the TK PR & Social team were hired to handle the launch campaign for The Alchemist’s new Leeds Greek Street site. The activity reached a fitting finale with an invitation-only, star-studded launch event…
This October, renowned bar group The Alchemist, flung open the doors to its much-awaited new bar and restaurant site. Located on Greek Street, in the heart of Leeds’ financial and business districts, the venue promised to deliver exceptional molecular mixology alongside an extensive, freshly prepared food offering. It certainly doesn’t disappoint!
Press were invited to an exclusive preview on 9 October, before pre-booked guests were welcomed in during the soft launch period from 12th. In the opening week, takings targets were exceeded beyond expectation; this positive start reaffirmed rumours that the formerly quiet Greek Street was undergoing a much-needed resurgence in popularity.
Regular local and national press coverage, and encouraging blogger reviews spread the word far and wide, aiding in substantial bookings and guest numbers.
On 22 October, 400 of Leeds’ influencers and stakeholders attended the highly anticipated official opening event. A Zoltar machine that delivered cocktail suggestions based on appearances caused a stir, and ice-cream drizzled with whisky and rum kept vibes high – no surprises there!
As the weeks have passed since the venue launch, the interest and appeal appears to be showing no signs of slowing down.
The TK PR & Social team will certainly miss working on this exciting and unique project, although discussions about additional activity briefs demonstrate that The Alchemist is confident in the TK approach, and recognises that we will always go beyond boundaries to deliver exceptional results.