Turn Key Cleans up for Christmas with Soap & Glory30 September 2015
Fun, fearless British beauty brand Soap & Glory has appointed Turn Key to handle the organisation and promotion of a unique Christmas campaign PR stunt – coming soon to a secret location near you!
Renowned for an unmistakably individual approach to formulating world-class bath and beauty products, Soap & Glory has become a household name, and aims to give every girl ‘the best bang for her beauty budget.’
Following previous projects with Soap & Glory, managed by Turn Key’s marketing and digital teams, this summer our PR and Social Media team responded to Soap & Glory’s very special brief: to develop a PR stunt idea, for the national promotion of their new Christmas 2015 gift sets.
Generating national press coverage and ensuring extensive social media exposure and interaction for the brand during the key Christmas sales period were our key goals, and we pitched an idea to deliver exactly this for Soap & Glory.
Whilst the details of our Christmas spectacle are under lock-and-key until the big reveal, Turn Key can disclose that the stunt activity will take place in three different UK locations in November 2015.