TURN KEY GOES INTO BATTLE WITH MTM SPECIAL OPS26 June 2015
LA-based heritage watch brand, MTM Special Ops, has been seeking a creative compatriot capable of delivering the very best carefully considered, hand crafted marketing campaigns to take its timepieces from the military market to the modern man. Discover how Turn Key went into battle and came out conquering…
For the last 25 years, MTM Special Ops has been crafting the very best technologically advanced, precise and reliable watches for military personnel. With features including silencers, radiation detectors, LED torches and stopwatches, these tailored timepieces have earned a reputation for their individuality.
But the industry is repositioning, and MTM is seeing sales slowly shift from a purely military market, to the modern man looking for the stylistic features of an engineered wristwatch.
Aimed at attracting this new mass consumer audience, Turn Key is working with MTM on a variety of projects, on and offline, including creating a series of collection films to showcase the extensive MTM watch collection and the products’ features and functions.
These brand new video productions, which will feature on the MTM website, YouTube channel and social media pages, are designed to appeal to the man with a thirst for the very latest customisable designs and technology.
It’s safe to say that MTM are covert no more. Watch this space for more details on our ongoing projects with this exciting brand…