Turn Key Turns to Alchemy to Launch New Leeds Bar27 August 2015
Renowned UK hospitality group Living Ventures, owners of the multi-award winning The Alchemist Bars and Restaurants Group, has appointed Turn Key’s experienced PR and Social Media team to manage the launch of its new The Alchemist bar on Leeds’ Greek Street this October.
Following a competitive six-way pitch, the Turn Key PR and Social Media team’s expertise in this sector, together with a unique and creative presentation sealed this sought-after partnership.
Located in the heart of Leeds’ financial and business districts, the new £1million Greek Street venue will deliver The Alchemist’s unique mixology magic to a predominantly corporate audience during lunch and early evening service – a sharp contrast to the late-night crowd at its other Leeds city centre site, The Alchemist Trinity Leeds.
Turn Key’s dedicated PR and Social Media team will draw on their extensive experience in the hospitality sector to push boundaries and build awareness of this new site through guerrilla marketing activities and engaging social media content, whilst ensuring impactful local and national press coverage is secured both on and offline.