Turn Key unlocks new Jacuzzi campaign22 May 2015
This month Turn Key met with world leaders Jacuzzi®, to discuss and create an integrated cut-through campaign for their state of the art sauna, shower and hamman experience, Sasha. Here, Natasha Wilbor tells us more…
In 1956, the Jacuzzi® brothers invented the original hydrotherapy jet and since then Jacuzzi® has become renowned throughout the world as the global leader and innovator in the field of luxury, technologically-advanced products for bathrooms and spas.
Fast forward to 2015 and Jacuzzi® has invented a new wellness concept that offers a cutting-edge relaxation experience.
We’re thrilled to announce that Turn Key is working with Jacuzzi® to develop an exciting new brand campaign for its Sasha product range, focusing on the concept of wellness. Sasha is a state of the art sauna, shower and hammam experience targeted at the luxury market for home installation.
We’re delivering digital support with a microsite, brand film and imagery and regional PR support, plus providing and posting content on Jacuzzi’s UK social channels.
Jacuzzi® is a brand with a huge legacy and heritage and this is a great opportunity to really cut through with some stand-out creative and content to get people thinking about Jacuzzi® differently.
Paul Farrell, Marketing Manager at Jacuzzi® said: “Working with an integrated agency is the perfect opportunity to make the most of brand assets across trade PR, social and online. Our key focus is to educate consumers about Sasha and wellness. We’re excited to be working with a creative agency to support us on this project.”