TK creates a brand that's out of this world for LA-based tech firm Voyant4 April 2016
When TK was approached to sprinkle its creative branding magic on a revolutionary new broadcast platform, Voyant, we reached for the stars to create something truly special.
Voyant is a brand new, mobile-first broadcast entertainment platform that supports producers to create films, shows and even channels and matches the content with appropriate brands, with the end goal of monetising their creations. The aim is to match consumers, creators and brands together in perfect harmony depending on their shared interests, which is figured out by our oh-so-clever mobile phones.
Crafting a stand out brand for this groundbreaking new concept was just the job for TK’s creative team, who began with deciding how Voyant’s key brand message of being the perfect hub for tailored creative could be incorporated into a logo and strapline.
Voyant’s colour palette took a Led Zeppelin-inspired direction, using reds, oranges and teals. The design itself was inspired by the constellations of the stars, with the circle in the middle of the logo representing the creator and end user meeting. TK’s designers also used the idea of an interstellar horizon to indicate Voyant’s forward thinking and revolutionary ideas.
The strapline ‘imagine more’ was chosen, which translates both to the creator who can begin to imagine their content being shown to consumers and the viewer who can now get more from their content, as it is totally tailored to them as an individual.
To tie all aspects together, TK’s motion team then created a video presentation to showcase how consumers, content creators and brands can get involved in the brand’s exciting direction.