Wolf Street Food on film22 December 2015
This week, we went behind the counter with Italian street food brand, WOLF, to capture motion footage and photography for its 2016 brand film.
Earlier this year, the TK creative team began developing an eye-catching new brand identity for street food brand, GO food, which was looking to move in an Italian-focused culinary direction.
The result? The WOLF brand (and a new hand-illustrated icon) was born, and the accompanying motto – ‘Rome was not built on an empty stomach!’ pretty much summed up TK’s take on the newest Italian street food outlet to hit cities across the UK.
As more people became hungry for the WOLF (sorry, we couldn’t resist!) it became clear that its story needed to be told, so TK’s motion team began working on a brand film treatment to take WOLF’s presence to the next level. Still images from the shoot will also be used on WOLF’s fledgling social media channels to spread the word.
Model Courtney Lloyd was hired to be the face of the campaign – taking WOLF’s story in an unexpected, edgy direction.
Footage was captured both outside the store, inside during normal service, and in the kitchen where all the fresh ingredients are prepared from scratch, daily.
We’re keeping the complete campaign under wraps for now, but you’re invited to look behind the scenes at the shoot. Watch this space for the brand film and photography, due to be revealed in January 2016.