TK’s new website for Italian street food brand WOLF goes live18 March 2016
Conveying the insanely delicious taste, fresh ingredients and menu choice of WOLF Street Food dishes through a website was always going to be a tough task, after all, the proof is in the eating…but somehow, we managed it! Digital Account Executive Holly Crosland tells us more.
WOLF brings the freshest Italian food to the hungry British high street – fast, high quality, healthy and flavourful. Our task? To convey this tempting offering via a brand new website.
The WOLF brand, and a contemporary new hand-illustrated logo, was born in 2015 with the accompanying motto – ‘Rome was not built on an empty stomach.’
With an edgy new brand created, it was time to turn up the volume on WOLF’s truly mouth-watering food offering. Directed by TK, a brand film and food shoot was commissioned to showcase the product, ambience and atmosphere in each of WOLF’s locations. Fitting with WOLF’s edgy feel, tattoo model Courtney Lloyd was chosen to star alongside WOLF’s piada wraps, salads and pizza.
Planning the fully responsive website ensured that the new food images would feature heavily, complemented by punchy copy and video. The images were inserted with a parallax scrolling effect, meaning that the foreground and background move at different speeds when the user scrolls down the webpage.
It was important to ensure the content of the website was specific to each of WOLF’s different locations, which is why the TK development team implemented a dynamic location dropdown. Meaning that with a change of location, the content of the site automatically updates appropriately e.g. menus and daily specials are different at each site.
Now live, the brand new, TK-designed WOLF website can be viewed here – get yourself down to your nearest WOLF to satisfy your hunger.