Come January, will consumers be gagging for abs or kebabs?__

As summer fades and autumn starts to rear its crispy leaved head, we’ve got to thinking about 2021, and how we hope it will be so very different to the ill fated 2020, of which let’s say no more.

Over the next month, we will be working with clients, to start planning for January. Any other year, the usual suspects filling our studio schedule would be health-driven, new-year-new- you brands. Think protein powder, gyms, fitness apps, hard seltzers and a whole host of vegan treats. But this year, we wonder whether the usual January health-kick is really what the doctor ordered. After months of endlessly cleaning the kitchen and staring at grotesquely contorted, frozen faces on your video call software of choice, is dry January/veganuary/clean living really what the people want?

Or should we be saying a massive f**k you to 2020, staggering through January in one hazy- hedonistic binge fest, eating and drinking everything in sight?
We genuinely can’t decide.

At the close of one of worst years on record (do they keep records of this sort of thing?), the year that brought us the insidiously overused phrases “the new normal” and “you’re on mute”, should brands be launching campaigns around early morning runs or late night kebabs? Should creative be low calorie or full fat?

So here comes the burning question…

At the close of one of worst years on record (do they keep records of this sort of thing?), the year that brought us the insidiously overused phrases “the new normal” and “you’re on mute”, should brands be launching campaigns around early morning runs or late night kebabs? Should creative be low calorie or full fat?

We were so torn we designed both. What do you think?

Whether you want to inspire consumers to don their trainers and assume downward dog, or raise their glass and celebrate with friends, we can help your brand/location/experience/idea cut through the bullsh*t and make a connection. Ask us how at info@agencytk.com