Crazy should be a compliment_
Colleen Merwick Head of Brand Strategy at AgencyTK
Nike’s “Dream Crazier” ad with Serena Williams is making headlines because she is calling out the gender bias towards female athletes in professional sports. The spot is positive, moving and empowering to watch whether you are a female athlete or not. Serena is the perfect figurehead because she is known for her controversial clothing and challenging rebel nature.
I believe that Dream Crazier isn’t just for athletes; it’s a rally cry for all women.
We basically aren’t supposed to bleed (weak), talk about bleeding (inappropriate), get excited (irrational), sad (emotional) or feel empowered (pushy) because all of this is ‘crazy’. #Metoo and #Timesup – those women who came out were labelled ‘crazy‘. But in this crazy world of ‘crazy‘ women, slowly things are beginning to shift. At the Oscars this year 15 women won awards, compared to 6 last year. And one award that stands out is for Best Documentary, Period. End of Sentence.which, although highlights women’s struggles in India with periods and access to menstrual health products, is really saying to the rest of the world that we can talk about our periods.
‘Crazy’ means ‘stay away or you might become infected instead of inspired‘. No woman wants to be called or known as ‘crazy‘. Let’s change the definition and the conversation. Turn ‘crazy‘ into a compliment, a badge of honour, a sign of respect. ‘Crazy‘ is usually confidence combined with bravery.Let’s own the word ‘crazy‘. Period. This is the right time to reclaim it. Because if you’re labelled ‘crazy‘ then you just might be on the verge of doing something great.
#letsowncrazy #serenawilliams #nike #justdoit #dreamcrazier #periodendofsentence #women #female #empowerment