The chestnuts are almost ready to be roasted, the turkey’s getting fat and the great British summer will soon be a distant memory. But is your brand set to spark fireworks this Christmas?
The biggest event of the year is your brand’s chance to pull out all the stops and stand out from the crowd. So don’t just take out the tinsel and roll it in glitter. Grab this chance to catapult your brand into the collective consciousness with our help.
3 ways to rise to the top of wishlists…
1. Create an Advent-full brand experience
A unique, hands-on experience is a sure-fire way to up the festivities and help your brand sit at the forefront of consumers’ minds.
Our Molton Brown interactive stunt saw a giant version of their Advent calendar tour the country giving people the chance to win products and prizes in exchange for their data. Creating an ‘Instagrammable’ buzz, over 22,000 new customer data sets were achieved and stores saw a boost of footfall. Customers lined up to get involved and the launch was so successful it was even covered on BBC News.
Ready to entice Christmas shoppers? We can build a bespoke experience to get them excited about your brand.
2. Wrap up the full package_
Turn tired product packaging into a gift customers will be proud to present.
We did just this with our ‘Let’s Stick Together’ Sellotape campaign which showed people how Sellotape isn’t just for wrapping gifts – it’s about bringing people together. Drawing on their rich heritage, the campaign included launching a limited edition vintage tin at Christmas to celebrate their 80th anniversary. Completely selling out, it evoked nostalgia from the product’s use in everything from WW2 first aid kits to keeping surprises secret.
Capturing the hearts and minds of your consumers has to go deeper than a novelty festive refresh. Find out how we can give your packaging a meaningful makeover.
3. Serve up a seasonal marketing strategy_
After a challenging year, consumers will be in need of more cheer than ever.
Connect with new and old customers alike by planning a campaign to boost both spirits and sales.
Our campaign for Eden Shopping Centre last year combined a whole host of activities to immerse all customers in winter’s wonders. Using 3D visuals of a carousel, the ‘Making it Merry All Around’ campaign showed visitors how there’s something for everyone – from the Elf School to Christmas market and late night shopping. We created their most popular YouTube video to date amassing over 100k views, as well as ads, social media and everything in between. The result attracted crowds and encouraged them to spend more time and money in stores.
Is your brand prepped for Christmas?
Get in touch and we’ll make it one to celebrate.
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