711 Fifth Avenue is a high-profile address in the heart of New York City that was looking for a new tenant to become the next big name in the big apple. Our challenge was to create a brand to showcase the unlimited potential of the opportunity to brands all over the world.

We brought to life the true scale of the city as a place that’s unstoppable and alive with tourism and energy. Crafting an inspirational video and website showcasing New York’s unique landmarks and vibrancy, we showed potential tenants how the space and location could turn their business into a global icon.