Concepted, designed and built in house, the Global Selfie is a web app that literally brings people from around the world together through a selfie made from a mosaic of faces. Users can also interact through a Traveller Exchange on the app by leaving insider travel tips, allowing people to search for hidden gems around the world. Aside from sharing on social, the app also populated live feeds on OOH airport digital screens with Global Selfies and hotspot suggestions - even linking these up to the relevant departures on that day! With omni-channel touch points both in and outside the duty free space, we were able to truly bring the global unity message to life.

Engaging millennials from 36 countries with the app, the integrated campaign united a total of 9.4 million people around the world through its coverage and the Absolut World bottle outsold the original bottle. The entire project blended strategic insight, strong creative and industry-firsts in digital and technology, alongside motion, copywriting and social expertise.