A brand new block of boutique apartments in Costa Mesa, California, Baker Block needed a brand identity, website design and collateral (a leasing brochure and a suite of stationary) to attract occupants.
Drawing from consumer and market insights, we were able to create a visual style true to the community and environment around the property, as well as the distinctive living experience on offer. Surf, skate, music and art are all prominent in the area and the interior design of the property was heavily influenced by the coast, so it was important to incorporate this culture authentically into the design.
Crafting a variety of dynamic patterns inspired by this, each one interacts with the photography and copy for flexible and striking applications. The result is a brand that puts Baker Block and Costa Mesa at the forefront of house-hunters’ minds.