The Chelsea Truck Company offers bespoke luxury vehicles designed with impeccable style and substance. Whilst they work exclusively with the finest iconic trucks, their pioneering design wasn’t shining through their previous brand.
A_TK were asked to rebrand the company including a logo that would live up to their trucks’ prestigious reputation. Taking already esteemed marques with real meaning, we finely tuned every component to form a full lockup that’s responsive to whatever environment it inhabits.
This was true to the brand’s inspiration from the Royal Borough of Chelsea and resulted in a brand that commanded respect, whether it’s featured on a truck or an umbrella.