During the run up to Christmas – Cloud Nine’s busiest retail period – TK was tasked with promoting its limited edition Christmas collaboration with London Fashion Week designer, Emilio de la Morena.
Creative content tailored to trade and consumer audiences was created, including ‘Get the look’ videos, gift guide blog posts that were boosted by social advertising. We also targeted bespoke emails at last minute shoppers. TK generated coverage in key press gift guides and worked with bloggers to showcase the different party looks that Cloud Nine tools can create.
TK’s integrated approach ensured that Cloud Nine’s audience was targeted with the strongest message across all platforms, resulting in its highest ever Christmas sales period and completely selling out of the limited edition stock!