Pioneers of heat-controlled hair styling, Cloud Nine started working with TK in March 2015 to take the brand forward and position it as a brand leader in the electrical hair tool market.
To increase awareness of the Cloud Nine brand amongst consumers, to develop a stronger brand personality and position Cloud Nine as a credible alternative to GHD.
Taking Cloud Nine’s message that there is no ‘one size fits all’ approach to your hair, we chose a bold approach, highlighting the brand’s position as a revolutionary. Working with a range of models all with very different hair types at noted fashion photographer Guy Farrow’s studios, session stylist Claire Rothstein worked her magic to create a mix of individual looks using the complete Cloud Nine tools range.
Using monochrome styling and photography, we created a clean canvas to showcase the ‘No Rules’ message. The ‘No Rules’ campaign was seen in Vogue, Grazia and Glamour.