Leaders in data quality and reconciliation, Duco were in need of a new brand to represent their pioneering position in the industry and attract the best talent to the business ahead of securing a £14m investment.
Developing a visual identity to mark their leadership of a new era in data, we created a logo, website, ads, collateral and collaborated with Northforge to produce a dynamic animation.
We discovered a way of visualising the complexity of data which transformed them from looking technical and unapproachable to being a forward-thinking and visually striking brand. This was their (now signature) ‘golden weave’ which intelligently mimics how they formulate data. Creating various different graphics from this golden data weave, we were able to differentiate each arm of the business credibly and roll it out onto each of the deliverables. The resulting brand captures the business’s true mastery of data