A leading producer of powerful room-scale virtual realities, Emblematic create immersive digital experiences, thought-provoking content and free-roaming interaction. To truly encapsulate their pioneering position in the industry, they tasked us with an entire rebrand, including a website.
We developed a icon focusing on Emblematic’s interactivity and ability to recreate actual events and fantasy environments that feel so real you can almost touch them. Both this and the strapline ‘Reach beyond’ communicate how their technology allows users to traverse the realms of physical reality. The hand icon signals a reaching out for something more, bringing users even closer to the action by mimicking their own hand in front of them.
By putting their audience at the heart of the brand, we were able achieve a brand that’s as engaging and immersive as the VR experiences Emblematic themselves create.