FEED_ Reinventing the pharmacy naturally. We gave this new CBD skincare company a powerful new brand based on the concept of ‘where science meets nature’.
Our approach encouraged consumers to view skincare in a new light and helps them understand that, like the stomach, it absorbs everything it’s fed. Showing how nature can transform the way people heal, we created a crisp, minimal and scientific aesthetic crafted with contrasting organic brand graphics. This created a credible looking brand balancing the nourishment of nature and the effectiveness of science. We also developed a tone of voice to further bring this message to life with a soothing, yet professional feel.
More than an attempt to capitalise on the CBD trend, the resulting brand put plant medicine firmly on the podium as a trusted scientific skincare and healing source.