Great Lengths

Leading the world of hair extensions. A campaign to raise brand awareness, Great Lengths challenged us to come up with a concept that would put them a cut above the competition.

Building the brand from its key point of difference, we positioned the retreats as about more than just indulgence – it’s the wealth of meaningful, moving and otherworldly experiences they provide that set them apart. This permeated the creation of each design element, including the logo which was comprised of four key symbols crafted into one unique crown-like form – each representing destination, travel, divinity and luxury. Positioning Hermes Retreats as the ultimate destination for enriching travel, we also crafted sumptuous brand patterns, colour palettes, photography and collateral.