A campaign to raise brand awareness, Great Lengths challenged us to come up with a concept that would put them a cut above the competition.

Our solution was ‘Become the one’ – the core of which was a series of characters who represent not only different hair styles but the empowerment that comes with those looks. From the ‘Shade Shifter’ to the ‘Cascading Temptress’, each character was captured in a shoot and brought to life with an alluring story. These were rolled out across ads, social media and their website to spread the bold spirit of the brand.