A concept for a cricket-based protein powder, our design was created to stand out in a saturated category with modern and impactful packaging. We began building our concept by giving the product a name that jumps out against the competition.

Our strategy was the playful and welcoming name Hoppa, inspired by the product ingredient of crickets. Contrasting against the performance-focussed and heavily male-oriented market, the name also suggests the implied physical benefit of the protein.