Global hot tub and spa pioneers Jacuzzi® tasked TK with creating an integrated PR, social and marketing campaign to raise awareness of the brand on social media and drive sales of the Jacuzzi® SASHA, a state of the art luxury sauna, shower and hammam experience.
TK began by creating a new look and feel for SASHA and positioned Jacuzzi® as the market leader. Over a 5-month period, TK generated conversation online and offline, in trade and consumer markets, supported by traditional PR tactics and the development of a strong tone of voice on Jacuzzi® UK’s social media channels.
TK generated 6 pieces of coverage on the SASHA in top tier publications, as well as an additional 8 pieces of coverage on the Jacuzzi® brand itself. A dedicated social media strategy resulted in Jacuzzi® Facebook ‘likes’ increasing by more than 50% over 5 months, whilst Jacuzzi® Twitter earned over 48,000 impressions during the campaign.