Johnstone’s Paint (PPG) is a leading manufacturer of paint products for the trade and consumer decorating markets. TK was approached by the 125 year-old brand in 2015 to develop a new campaign to raise brand awareness, which included the concept management of Johnstone’s first-ever UK-wide consumer TV advert.
Themed around everyday DIYers, the ‘Here’s to the Doers’ campaign focused on different personality traits that are exposed when we embark on the seemingly monumental task of redecorating. Our aim was to create emotive responses such as, “you do that!” or even ‘”I do that!” to make the brand relatable, humorous and stand out.
The ‘Here’s to the Doers’ adverts have featured on prime-time TV slots across UK and Ireland channels in several bursts since July 2015, and have delivered excellent awareness and sales.