A_TK co-created the Kahn brand when it was in its infancy by bringing the vision to life, beginning with product design all the way to branding. 20 years later they’ve expanded their design specialism from high performance sports cars to a number of other aspirational products such as fine Swiss timepieces.
Approaching us for a website, icon and brand rollout, Kahn were seeking a more refined design. Our solution was to remove the icon from the wordmark - what we at A_TK call the ‘divorce’. The stencil-style ‘K’ is iconic and strong enough to stand on its own without the script, whilst the Kahn script alone is timeless and can be used in various kern settings for versatility
The overall outcome allows the brand to be confident, communicating how Kahn brings matchless style and substance to every and any aspect of life.