Defined by the wild.
After immersing ourselves in Kenwood’s home in Sonoma, California, we developed a strategic brand narrative and design direction for the brand and its products to go and grow.
Kenwood, part of the Pernod Ricard family had strong brand awareness and was experiencing success with its products, but knew that they could be doing even better. We were tasked with defining, rather than changing the brand identity to pull all the pieces together in a way that made sense – from the brand positioning, to the narrative, personality and tone of voice of both the brand and the product ranges.
To do this we uncovered in-depth insights from locals, customers, key stakeholders and community partners. The look and feel was grounded in the company’s deep appreciation for the wild spirit of Sonoma, the influence of the land on their craft and way of life and the power of the outdoors in a digital world.
The success of the brand evolution led to our creation of national retailer campaigns to authentically bring their brand purpose to life across a number of platforms, alongside many internal toolkits for the USA sales and marketing distribution teams.
Every touchpoint of the brand has been considered, and reflects the brand’s outdoor positioning and love of the wild. Inspiring people to step outside and reconnect with what matters.
This infographic was developed by A_TK to showcase the ocean, the wild coastal winds, sun, and rugged mountains all of which create unique, captivating microclimates for harvesting Kenwood’s craft. Each wine is crafted to be true to its roots and is a bold expression of the land’s wild character.
The tasting barn at Kenwood provides customers with a true brand experience and those important instagrammable moments; all of which we have concepted in house using CGI renders to bring the vision to life.