A luxury automotive company, Redline specialise in supercar acquisitions and sales. After 10 years of their previous branding they needed a brand to reflect their amplified status and refined offering built up over the last decade. We approached the rebrand by focussing on the exclusivity of the cars they source and their strong customer service for a natural development. Mastering the art of subtlety, we transitioned from more obvious sports car connotations of red to a polished feel of black and gold to communicate performance cars instead.
The rebrand included a marque, signage, adverts and apparel. Simple but effective design decisions, such as the forward-slanted icon to suggest speed, instantly elevated the brand to feel more superior. We created many brand assets for the new brand launch, the main one being a four day photo and footage shoot soon some of the world’s finest super cars. 14 cars, 6 Location over 4 days, capturing rolling rig shots to static smoke grenade shots - this made up the basis for our “More than machines” campaign that would roll out over ads and new website. We also created merchandise, from t-shirts to keyrings, to transform Redline into a wearable brand.

We are a global brand and design agency with a collective of strategists, creatives, business developers and curators of brands.

Our approach is simple and insightful. We combine the sophisticated and the beautiful to launch big ideas by all means necessary.

We transform the everyday into the extraordinary.

Some recent clients_

  • Jagermeister
  • Origin
  • Baijiu
  • Applique
  • Walk
  • Sellotape
  • Hermes retreats
  • Klassiker
  • Virgin
  • Alchemy
  • Whitelist
  • Uncommn
  • Redline
  • Flexfit
  • SoVibrant
  • Duco
  • Adey
  • Kahn
  • Chelsea Truck Co.
  • Emblematic
  • Schuh
  • Bloo
  • Muirhead
  • Walk
  • VGC

Some of the great brands we work with_

Global brand & design collective.
Leeds, London and
Los Angeles.

Our offices provide us with the advantageous knowledge of markets and cultures in Europe and the U.S.A.

We don't just know brands, we know people.

  • A_TK/LDS_
  • Victoria Foundry / Marshall Street
  • Leeds / LS11 9EH
  • +44(0)
  • A_TK/LDN_
  • WeWork / 8 Devonshire Square
  • London / EC2M 4PL
  • +44(0)20.346.88120
  • A_TK/LA_
  • One Piece Work / 631 Wilshire Blvd / Suite 301
  • Santa Monica / Los Angeles
  • CA USA / 90401
  • +1(310).848.9342