A luxury automotive company, Redline specialise in supercar acquisitions and sales. After 10 years of their previous branding they needed a brand to reflect their amplified status and refined offering built up over the last decade.
We approached the rebrand by focussing on the exclusivity of the cars they source and their strong customer service for a natural development. Mastering the art of subtlety, we transitioned from more obvious sports car connotations of red to a polished feel of black and gold to communicate performance cars instead.
The rebrand included a marque, signage, adverts and apparel. Simple but effective design decisions, such as the forward-slanted icon to suggest speed, instantly elevated the brand to feel more superior. We also created merchandise, from t-shirts to keyrings, to transform Redline as a wearable brand.