Big comfort in small spaces… however awkward
Snug, the sofa business that doesn’t behave like one, tasked us with creating a distinctive, eyeball grabbing and smile inducing short film to create a buzz around the launch of their new collection ‘The Small Biggie’—the sofa in a box that delivers big comfort in small spaces.
Building on the rebellious and cheeky personality the brand is famous for, we created the concept of ‘awkward spaces’, activating this idea across a playful and unexpected short video for digital channels, and supporting still assets for PR and social.
Social reach: 53,819
Paid search engagements: 120,474
Paid social: 90k clicks, 5m impressions
Website: +9% traffic uplift, 7% of total revenue that month came from The Small Biggie