Big comfort in small spaces… however awkward

Snug, the sofa business that doesn’t behave like one, tasked us with creating a distinctive, eyeball grabbing and smile inducing short film to create a buzz around the launch of their new collection ‘The Small Biggie’—the sofa in a box that delivers big comfort in small spaces.

Building on the rebellious and cheeky personality the brand is famous for, we created the concept of ‘awkward spaces’, activating this idea across a playful and unexpected short video for digital channels, and supporting still assets for PR and social.

The results:

Social reach: 53,819

Paid search engagements: 120,474

Paid social: 90k clicks, 5m impressions

Website: +9% traffic uplift, 7% of total revenue that month came from The Small Biggie