Strive provide both strategic consultancy and creative services, helping companies not only revolutionise their interior designs but their culture and behaviours too. Approaching us for a rebrand, they wanted a look and feel that would strike a chord with their own company culture.
Inspired by the structure and pattern of human chromosomes, we built a distinctive brand identity that celebrates the fabric of different brands and communities they work with. Forming different graphic patterns, the design visualises how Strive’s work begins by getting under the skin of their clients and truly getting to understand their vision for their company culture before helping them achieve this.
This extended into personalised collateral such as the employees' business cards, whereby we created individual designs based on a suite of chromosome-inspired letters, replicating the bespoke level of service Strive provide.