The View From The Shard

The View from the Shard is the iconic panoramic destination in London and is situated at the very peak of the Shard but western Europe’s tallest building needed to stand out and increase sales. This campaign encouraged people to get above the crowds of London and See More. We used strong vertical type to reflect the building and kept the overall style as uncomplicated as possible to ensure visual retention in the hustle & bustle of London.