We produced the lead key visual creative campaign for Wild Turkey 81 Bourbon Whiskey, for use in global markets.
The sole aim was to continue engaging with consumers and b2b stockists. We designed bespoke, creative and original POS, which encompassed the attitude of the brand.
Our strategy was to handpick 20 exclusive gold standard stockists, and supply them with luxurious POS, which would generate interest, spark conversation, and prompt discussion about Wild Turkey. Crucial to the success of this approach was that the items were unique, desirable, and permanent so that they reflected and continually promoted the Wild Turkey brand. At the same time the POS needed to attract the attention of discerning drinkers.
From beautifully designed bird cages to house the product, to brushed silver ice tong ‘claws’, distinctive turkey claw coat hooks, luxury glass ware and authentic wooden bar tidies, every last element was considered down to the most minute detail.